The Jordan IV Rangefinder was an exploration of what could be. The roots of the Jordan brand and golf go way back.
Paper models were made. But nothing stood out.
My primary target market was discovered as young adult males aged 18-30. The next step was conveying the essence of the Jordan brand.
From the first sketch to the rhino file, the Jordan 4 influenced the entire design of the range finder. Made to match already existing product lines within the brand.
Then production began.
Complete with magnets to hold fasten the range finder to the side of your cart.
